Vietravel's General Director- Mr. Nguyen Quoc Ky said "Vietnam is leaving a big gap on night service". And even if compared to the neighboring countries, we "do business at night" still lose to Laos and Cambodia.
Ignoring the potential
Francoise, a French tourist, after just one night in Da Nang decided to move the hotel to a homestay in Hoi An, and spent the last 4 days of his holiday where he thought "There was so much to play more at nights". The reason he changed his schedule in Da Nang for 3 days 2 nights before coming to Hoi An, Hue on a trip to Vietnam was because: "In this city, I don't know what to do when night falls".
A lot of tourists find it strange, when coming to the tourist centers of Vietnam that night comes, they are forced to go to bed early. Tour operators themselves find it "awkward", when it is impossible to schedule nights for tourists, in major tourist centers of the country.
Mr. Nguyen Tien Dat - Deputy Director of TransViet Travel Company said: "Danang has many strengths in tourism, but activities and entertainment services at night have not been promoted any bar or nightlife area. There is a night market, but the whole snack restaurant, not scale and not very special. From Da Nang can move to Hoi An city to play street, however, Hoi An went to bed a little early, around 10 pm, the streets turn dark, deserted, while in other Asian cities, the night market often lasts until midnight."
Tourism potential of Vietnam, if compared with other countries in Asia, many countries have to follow. But for so long, both in terms of revenue and number of international visitors, our tourism has still lagged far behind many ASEAN countries. A report from the Vietnam Business Forum (VBF) 2018 showed that the capacity of 21 airports in Vietnam was still not equal to that of a leading airport of Singapore or Thailand.
In addition to the lack and weakness of products and infrastructure, one of the reasons for tourists to Vietnam to stay shorter, spend less, is also because they have nothing to entertain when night back. Staying in Vietnam and Thailand for more than 9 days, an international guest is only USD 96 per day in Vietnam, while in Thailand is USD 163. This figure alone is enough to tell the hard gap between us and you, and it also shows: Vietnamese tourism is leaving a large gap on night services. Current tourism products are focusing mainly on the time frame from 7am to 5pm.
"This is a product that creates a hard income while the product that earns the most money from 6pm to 2am is not developed so overnight visitors have no place to spend money, just wander around or get to sleep early. There is no night product with no way to keep guests and generate revenue for local people as well as the budget" said Nguyen Quoc Ky, General Director of Vietravel.
Doing business at night - study right next door
According to tourism expert Nguyen Van My, if you want to learn how to do night tourism, Vietnam does not need to study far away, learn from Thailand how to do services and extort money from tourists, learn fro Laos and Cambodia how to do night travel.
Thailand's tourism resources, from the sea to the river, from the caves to the plateau, from food to history are all far behind Vietnam but break Vietnam several times as a service. Thailand has successfully built Pattaya famous for its sleepless streets, bars, pubs and entertainment scenes.
In Cambodia there is the Siem Reap night market to do very well. The population of Siem Reap is less than 1 million people but the night market has a radius of nearly 1km with thousands of stalls, selling everything, or there is a very interesting container and old market. In 2018, Cambodia welcomed 6.2 million visitors, an average of 2.5 people for every 1 international visitors.
Laos is another interesting case. The country has no sea, the population is just over 7 million, far behind Vietnam in terms of quality of service and transportation but in 2018 welcomed 4.2 million visitors.
As for Singapore, in terms of tourism potential, Singapore has no "golden forest", no fresh water from rivers and lakes, the coast is only 193 km long. Yet, the island nation has the area equivalent to Vietnam's Phu Quoc, with a population of 5.2 million people, each year welcoming 3 times the number of tourists. To do that, Singapore is an almost “sleepless” country, with many large-scale entertainment and nightlife centers.
In China, Shanghai, Beijing, Nanjing... the cities that almost every visitor dreams of going to, to experience the splendid night view and enjoy are quite attractive night services. Looking back at Vietnam, it's been a long time since we still struggled with the problem, how not to make guests go to bed early. "APT Travel's international visitors come to Da Nang a lot but stay less but move to Hoi An. If you do not go to the beach, eat seafood and go to Ba Na Hills, you do not know where to go, what to do in Danang. At night, there is no tourism product to drag guests to the street, spend money...", Mr. Nguyen Hong Dai, General Director of APT Travel said.
Nha Trang, Phu Quoc, Quang Ninh... we all lack the entertainment spots at night. Indifferent to the night economy, we are losing a tremendous revenue. Statistics showed that more than 60% of consumption was at night. As in the UK, the nocturnal industry contributed about 6% of GDP to a size of approximately 66 billion pounds, creating more than 1.25 million jobs. In Australia, Sydney's night economy was currently estimated at $ 27.2 billion per year, creating 234,000 jobs.
According to Nhat Nam