Indeed, smart urban has a "long-term" development process in countries around the world but in Vietnam are the initial steps. Particularly in Ho Chi Minh City, according to experts, resources and human resources are available but for technology to enter the real estate field in the model of smart urban is a problem that requires close coordination between subjects.
Talking around the story of technology application in the field of real estate management, what do residents in housing projects mean and challenge at the present time, Ms. Vu Ngoc Huong, Chairwoman cum General Director of Venus Investment and Service Joint Stock Company (Venus Corporation) expressed her views on this issue.
Technology greatly supports the government in managing residents
According to Ms. Huong, technology brings great facilities and utilities in life, particularly in managing and operating buildings and residents. Managing residential areas/buildings/residents by technology is also contributing to creating the face in the current smart urban story in big cities. However, the negative side of real estate management with technology is like a "sharp knife", meaning that it must be controlled to bring about high efficiency. Ms. Huong said that applying technology in managing and operating buildings greatly supports local authorities in managing residents.
According to Ms. Vu Ngoc Huong, who wants to create a smart city, there must be many participating classes, including smart city, smart residential area, residents in smart project. Application of technology 4.0 is gradually changing this in big cities
Specifically, the government manages the volume of residents in the area, while the units that manage the operation of the buildings provide services to the population. But the close subject of residents is the management and operation unit. Therefore, if there is coordination between these two entities, it is certain that the policies of the government will reach the residents quickly, promptly and more flexibly.
According to Ms. Huong, the technology is in that the customer management software is fully displayed on the app, at any time, the business can provide information to the government. From policies for babies to take vitamins, deliver troops, or disseminate policies of the government, the policy of laws... are pushed and expressed on the app. Operation management is easier for both local authorities and real estate businesses.
“If it is called a smart city, it means a smart city, a smart residential area and the people must also be smart. If you want to do this, it is necessary to have close coordination between the authorities and the investors, investors and operators in the project. For example, using technology to register service standards and subjects must simultaneously implement” - Huong emphasized.
Challenging the application of technology in real estate management?
In the sales work, it is clear that many investors can consult online sales, obtain transactions via electronic network, to shorten papers or preserve better warranties. In operation, building management technology applications have made information clearer and more open, residents have better access to services.
“Our country is currently building smart neighborhoods by adopting online management tools and information technology applications. In terms of equipment, Vietnam has produced it but if localized, it will integrate more quickly. If creating smart residential areas, then people will have smart applications” - Huong said.
However, according to Ms. Huong, the negative side of real estate management by technology is the same as the "sharp knife", meaning that it must be controlled to bring high efficiency.
However, the application of technology to residential management management must be selective. Specifically, for new urban areas, the application of technology is relatively easy but want to spread to existing urban areas, besides the requirement of facilities, changing their habits is also a lesson. relative math. "However, according to me, if businesses really do right, do well, utility for users, serve social security, what kind of persuasion is persuasive" said Venus CEO.
Ms. Huong also pointed out challenges for technology application in real estate management and residents.
Firstly, the challenge comes from tools. If you want to create a smart city, you must first have a smart tool, at least one must have a new smartphone to install the application. Thus, in internal management, enterprises themselves must equip these devices to create a synchronous interaction between residents in the project. Besides, the government must also equip this device. However, almost 80% of the devices meet, the rest use traditional crafts. Therefore, the obstacle of enterprises is to know how to combine applications and traditional crafts but not 100% absolute technology.
Secondly, maintaining the application system of "consuming" applications is not small for enterprises manager and buildings operators/investors. Many businesses accept investment in both hardware and people to maintain the software. When an application is available, it must have a section to download the content.
In addition, according to Ms. Huong, the problem of challenges for enterprises is how to secure data and have enough financial resources to be proactive in their systems.
According to Ha Vy – Tri Thuc Tre